Appliance Direct Morecambe | The North West's Premier Electrical Appliance Store

We pride ourselves on our extensive product knowledge as well as our professional and polite service. Our dedicated sales team have a combined sixty years experience in the trade, so you can really be sure that they really know their stuff! Don’t be afraid to ask them any questions, they’re absolutely bursting with information. Our sales advisors attend training days with Bosch, neff, siemens, Rangemaster , smeg and many many more brands, in order to make sure that they’re up to speed on the very latest products too. None of our sales staff work on a commission basis so any advice they give is honest and impartial. They will always do their best to match you up with the right product, they won't try and push something that you don't want or need.

Our dedication has been recognised by a number of our suppliers. We are a Bosch Partner, Siemens Partner, Neff Accredited Retailer, Leisure Design Centre, Belling and Stoves Range Centre, Smeg Centre, Rangemaster Design Centre and a Britannia Range Cooker Centre. We’re also a member of Euronics.

Appliance Direct Morecambe has a 10,000 sq ft showroom, that makes us one of the largest independent appliance retailers in the North West. With over 2000 products in stock, we are the go to place in the whole of  Lancashire and Northwest area if you require your appliance next day in a fast and efficient manner with fantastic customer service.